With Emmy-winning TV shows, more than 20 cookbooks, a line of products and a Meredith-owned magazine that bears her name, the multi-hyphenated Rachael Ray undoubtedly has a lot on her plate. But the common denominator of all her endeavors is her passion for food. Her lifestyle magazine, for example, covers “everything through the lens of food,” explains executive editor Dana Bowen.
With this focus in mind, freelancers interested in landing a byline in the pages of Every Day with Rachael Ray should aim for the front-of-book section.
The “Word of Mouth” section features trend stories on topics that range from travel and shopping to beauty, in formats from short bursts and charticles to full-page stories of 500 to 750 words. “Supermarket Smarts,” another FOB section, is ripe for pitching, too. It’s similar to “Word of Mouth” in that it’s trend-based, but everything is rooted in the purchase of food, whether online, at local farmer’s markets or in a traditional grocer.
For more, including which section is 100 percent freelance written, read How To Pitch: Every Day with Rachael Ray.
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