ER Creator: Using Starving Children As A Shield From Bad Publicity Never A Good Idea

At Thursday’s New York Women in Film & Television Muse Awards, John Wells, the Emmy-winning creator of ER, mused on the current trend of celebs fronting political causes and gave former ER castmate George Clooney high marks for pulling off the delicate balancing act of star slash humanitarian without making it look like a blatant publicity ploy: “It’s particularly great the way George does it because he doesn’t take himself too seriously. Acknowledging the fact from the outset that you’re bringing your celebrity to it to try to illuminate the issue and not trying to speak as an expert on the issue is the best way to do it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in