Edvard Munch‘s haunting rendition of a hairless figure on a road under a yellow-orange sky has appeared on many a t-shirt, tote bag, and cheeky Happy 50th Birthday mug. It has been riffed upon by countless New Yorker cartoons and a beloved John Hughes film. Today the artwork begins a six-month visit to New York’s Museum of Modern Art, where it will be exhibited along with a small group of Munch prints. The artist created four versions of “The Scream” between 1893 and 1910, and this 1895 pastel is the only one remaining in private hands. Those hands probably belong to Leon Black, who is said to have been behind the winning $107 million bid at a Sotheby’s sale in May. Commissions brought the final price to $119.9 million, a new world record for any work of art at auction.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers