If you’re waiting for a bus in one of those little road-side shelters, you’re more than likely actively trying to stand or sit as far away from the other people in said shelter as possible — it’s not that you’re inherently unfriendly or antisocial, it’s just how it is. But in the bitter cold of a Canadian winter, might it be worth getting a little cozier with your fellow commuters for the sake of keeping warm?
Duracell decided to encourage strangers to create “Moments of Warmth” by installing heaters in a Montreal bus shelter. The heaters would only activate if the chilly commuters were willing to join hands, completing a circuit. It’s basically that scene in “Practical Magic” where the benevolent witches get the skeptical townspeople to join hands in a circle to save Nicole Kidman’s life…only less demon possession and more Duracell branding. In other words, strangers coming together to make life more comfortable, if only momentarily — what’s not to like?