DMA Announces New Chief Executive Officer

More news from DMA today: the Direct Marketing Association has appointed Lawrence M. Kimmel as its new chief executive officer as of August 2.

Kimmel was formerly the chairman and CEO of Grey Direct Global Network, a direct and digital agency.

Says DMA board chairman Steven Dapper of Kimmel’s appointment:

DMA is enormously pleased that Larry Kimmel has agreed to serve as our next CEO. Larry brought Grey Direct record-breaking results virtually every year he led the firm, successfully serving many of the world’s leading companies. He will bring to DMA an extraordinary depth of global experience, a strong management capability, and powerful insights into the evolving and exhilarating direct and digital marketplaces. We look forward to his leadership and strategic guidance to our staff, the Board, and our vast membership.