Digby Launches SMS Ads with Sybase 365

Sybase 365 and m-commerce solutions provider Digby have partnered to offer Sybase 365’s AvantGo mobile marketing and advertising solution to retailers on the Digby platform.

With the AvantGo Mobile Services’ SMS Ad Exchange, Digby’s retailers can deploy targeted SMS campaigns based on user demographics; create customized call-to-action campaigns complete with click-through, call-to-click and short codes; deploy full-service mobile Web storefronts and track campaign metrics.

1-800-Flowers.com, one of the first retailers to launch on the Digby platform, is the first to sign on for the new offering.