Declines in Print Ads, Circulation Hurt Time Inc.

A tough three months.

Time Inc. just slogged through a rough first quarter. In its earnings report, the company announced total revenues were down nine percent compared to 1Q 2014, mainly due to a drop in print ad sales and circulation revenues.

Total advertising revenue dropped by $37 million—or nine percent—in the first quarter of 2015. The big drain came via print. Total print revenue declined by 12 percent compared to last year.

“The decrease was driven primarily by fewer advertising pages sold due to lower demand, and by lower average price per page of advertising sold due to the category mix of advertisers,” explained Time Inc.’s report.

Circulation revenue—which includes subscription, newsstand sales and other revenues—was also down seven percent.

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