Days After NBCU Deal, Comcast Invests in Pasadena Web Company Perfect Market

Only days after reaching a deal to peel off NBCU from General Electric, cable giant Comcast has agreed to lead a $9 million financing effort to back Pasadena-based web monetization company Perfect Market. Tribune Company and Idealab are among PM’s other investors.

According to the press release, “Perfect Market has developed a number of patented technologies that help customers unlock the value of their assets through programs that include traffic generation, content optimization, and improved packaging that all combine to yield improved monetization.” The Los Angeles Times, San Francisco Chronicle, and Orlando Sentinel are all, apparently, clients.

Good to see a media giant like Comcast branching out to occupy space in even more sectors of the media economy. Nothing potentially terrifying about that at all. Wonder how much longer we’ll be seeing MSNBC pundits harp on net neutrality?