Cynthia Rowley Creates Designer Diapers for Procter & Gamble

Fashion designer and “Project Runway” and “Design Star” regular Cynthia Rowley is branching out from her two year old partnership with Target, but still managing to stay close by, with the news that she’s teamed with Procter & Gamble in creating a series of “designer” Pampers diapers, which will be sold exclusively, you guessed it, at Target. Available for purchase sometime in mid-July, and priced around $6 more than the typical kind, there will be eleven Rowley diapers to choose from, all colorful and patterned, described as “including madras, stripes and printed ruffles suited specifically to babies and toddlers” and delivering “the perfect blend of utility and aesthetics.”