As Facebook wants Credits to be the universal currency in social games on its platform, more and more charitable organizations are also looking to use the currency to raise real money for their causes. The latest is Stand Up To Cancer, a star-studded cancer-fighting television fundraiser special, led by the Entertainment Industry Foundation, “Hollywood’s leading charity.”
Stand Up To Cancer, which says it has helped donate more than $100 million to cancer research since its founding in 2008, is airing as a one-hour special tonight across major networks, and will feature the work of groups it has supported, other anti-cancer medical developments, and dozens of celebrities.
Its Facebook Page, which currently has 318,000 Likes, is primed for the attention, with the landing tab showing off a stat about cancer risk, and obvious ways for users to donate using Facebook Credits. For users who make a donation, it appears that Facebook will give them a small amount of free Credits, too.
Of course, Facebook is waiving its 30% cut on Credits purchases, and passing along all of the donation to the organization. However, if you are donating Credits that you previously received for free through another promotion, they won’t count (see our previous coverage of free Credits terms for more on that). The blurb, from the site:
Facebook Credits are the safe and easy way to make payments on Facebook. You can buy Facebook Credits using PayPal, your credit card, or mobile phone. Please keep in mind if your donation includes Facebook Credits that you received for free, the value of your donation will be reduced by those free credits. Also, your donation may not be tax deductible, so please consult a tax professional. For this event, Facebook is waiving its processing fees and 100% of your donations go to Stand Up To Cancer.
This marks the second implementation of Credits for charity. The first was Nothing But Nets, an anti-malaria fundraising organization led by the United Nations — although it has done other virtual goods charitable drives before.
As Credits becomes a more prominent part of the Facebook ecosystem, we expect more charities will look to use it for fundraising. And as Facebook continues to promote Credits, these nonprofit tie-ins help show users that Credits isn’t just for social games, but for making other payments on Facebook as well.