Creat/Ivity Before the Bash


We were happy to meet Jay McInerney, Candace Bushnell, Luke Thornton and other media lights last night at the Soho House before the throbbing party in honor of Creativity magazine’s 20th anniversary. Thornton ‘s TV and film production company, Believe, was helping sponsor the festivities, but he was in town from L.A. to watch his N.Y. office shoot commercials for L’Oreal (with Scarlett Johansson, he said), Revlon and “a Coke product.” (We assume the “c” was upper case.)

McInerney was just off a book tour for his new novel and said he was up to “absolutely nothing” right now, though he does plan to get back to work, soon, in his nicely cocoonish Fifth Avenue digs, or at Soho House, which has a blissfully quiet writers’ room (No Cellphones Puhleaze!)that belies its jet-setty image at night. McInerney also told us his computer was on the fritz, and so he missed having a younger girlfriend right now because the other best thing they can give is great tech support.

Bushnell, looking predictably just-so in a fur half-jacket, shortly shorn blond locks and what looked like jeans, cheerfully signed copies of her new novel before heading out to Toronto to visit a number of people, including “Bret,” who’s up there working on a film, she said.

Film, TV and commercial producer Mark O’Sullivan was in from Miami on his way back to London after doing a shoot for a Hyundai worldwide World Cup commercial. And commercial director Stephan Sednaoui told us he does the work mainly to support his habit — writing a book about Tibet. (Even though he’s French, we were a little surprised he didn’t know about the Rubin Museum.) Vanity Fair film industry writer Steve Garbarino and his lovely girlfriend Mattie (sp?) were there, too. He told us about his days at the St. Petersberg Times and how the ethics policies were so strict (“Three corrections and you’re out!”) that reporters couldn’t even accept CDs.

We all then headed over to Gaansevort Street’s P.M. nightclub. (We remember when one actually dodged frozen sides of beef in the Meatmarketpacking District). Worked our way in without a “cavity check” (bouncer joke) but thankful to be on the very strict list that kept a pregnant Frenchwoman from getting in. TV producer Guy Quinlan told us all we needed to know about the assembled throng (TV ad production people, mostly) as commercials played on a big screen, people fought to get to the bar and charming Creativity editor Teressa Iezzi greeted everyone at the door. Oh, and rail-thin models in outfits tighter than the security and stiletto heels took our coats and peered down at us from above as they served us shrimp. We couldn’t hear a thing and left quickly, though we did get a Creat/Ivity press-on tattoo to go with the hand stamp.