If three = trend, then we’re ready to declare couples mags the new laddie mags, if only because they’re popping up at a rate of one a day. Last week, we went through our pile of unopened manila envelopes full of magazines and found the Toronto-based 2 mag. The next day we got an invite for Tango magazine’s launch party at Bloomingdale’s. (In our experiences working on gossip columnsGawker, Page Six, New York magthe cardinal rule of event attendance is “avoid parties in stores,” but this one’s literally next door so maybe we’ll trip over it on the way home.)
Topping things off, we came across a “confidential and proprietary” business plan online for his&hers magazine, a “life and style consumer magazine for metropolitan couples.” According to the business plan “NO ONE has accessed this untapped market until now.” Well, no one except 2 and Tango, we suppose.
Also included in the b-plan: a quote from Tina Brown. (“The big, traditional, commercial magazine launch is a very antediluvian beast.”)
his&hers enterpreneurs: Two words for you. “Password protection.”