Cool v. Innovative Journalism

A lot of conversations about new multimedia/interactive stories begin with the question “Wouldn’t it be cool if?”

Yes there are a lot of cool things that newspapers, radio and tv can incorporate into their online presence. But are they really useful? Personally, I’ve excised the word “cool” from my work-related lingo and replaced it with “innovative.” Users are better served when we can bring them new, creative, innovative ways of interactive storytelling that also advance the medium. This blog explores old standbys like Flash and Google Maps and new technologies such as widgets and social networking. It also includes tips for seasoned journalists on how to adapt to the flood of new technology. I promise, it will be very “cool.”