Consumers Fret About Privacy on Data Privacy Day
Feel they have little control
It's a sign of the times that we now have a Data Privacy Day, recognized not just in the United States, but also in Canada and 27 other countries. Lawmakers in the U.S. have promoted the day as a time for increased awareness on the part of consumers regarding safeguarding privacy and data online and on mobile devices.
Numerous studies on this topic indicate that consumers increasingly mistrust companies' use of their data. The infographic below from a Truste survey of more than 2,100 adults found that 72 percent of smartphone users are more concerned than they were a year ago about their privacy.
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