How Consumers Interact With Brands On Twitter And Facebook [INFOGRAPHIC]
Social media has revolutionized the way that brands interact and engage with customers (actual and prospective). Vitally, it’s now very much a two-way relationship – for the first time in history the consumer, free to choose who they wish to be marketed from (and how), holds most of the cards.
In the often fleeting Like/Unlike, Follow/Unfollow world of social networking, brands must work harder than ever to capture – and, critically, maintain – customer attention and loyalty.
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