The Conor McGregor Juggernaut Hits New York

Lead-up to Saturday's UFC 205 title bout at Madison Square Garden has officially begun.

Ahead of this weekend’s Madison Square Garden UFC Lightweight Title match between Conor McGregor and Eddie Alvarez, the charismatic Irish athlete is just about everywhere Hillary and The Donald are not. On the cover of the November issue of Muscle & Fitness; lined up for a load of broadcast exposure back home; and in New York as of Sunday, taxi riding to the strains of Sinatra and shadowboxing in front of a workout room mirror (and his posse) for a wordless slice of #TheMacLife.

McGregor is a headline writer’s dream, speaking his mind at every turn. Within the UFC, those qualities might be a bit more of a double-edged sword, with the lucrative benefits of his stardom weighed against comments like these about the organization:

“Listen, everyone in this game does what the f*ck they’re told. Everyone but me, because I run this game,” McGregor said ahead of UFC 205. “So I don’t give a f*ck about all of that. They told you you’re on the prelims, you’re on the f*cking prelims. They told you to fight, now you’re on the f*cking Fight Night. Nobody has no say in this but me. I’m the only one who can say anything about anything. Everyone else does what they’re told, and rightfully f*cking so.

“I run this whole sh*t. I run New York. I’m the reason we’re even here in the first place. I’m the reason this whole thing is happening. If I wasn’t here, this whole ship goes down. And that’s the truth. That’s facts. There’s no one else out there. There’s no one but me.”

McGregor’s bravado is well-earned. As MMAFighting notes, he has headlined three of UFC’s four top-selling pay-per-view broadcasts. All within the last year.

Cover image via: Muscle & Fitness