The brave new world of native advertising has an intriguing road map. Per Ad Age‘s Michael Sebastian, senior editorial staff at Condé Nast are currently reviewing a 4,000-word draft document:
The document’s aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. “There are things in there editors won’t like, and things in there that publishers won’t like,” one editor said.
Another one of Sebastian’s sources for the article gets a little bit ahead of proper native context by comparing the document to the Great Charter of the Liberties of England, sealed under oath by King John in 1215. Describing the Condé Nast document as “a Magna Carta for native ads” is hilariously grandiose.
Condé Nast editorial director Tom Wallace drafted the document back in December. Wallace turned down Sebastian’s interview request, while Anna Wintour also refused a request for comment.
According to the reporter, Meredith is busy finalizing its own best-practices document for native ads. Read the full article here.