Condé Nast made the long-expected decision to close Domino, the publishing company’s three-year-old, hip shelter magazine. The March issue will be the last. The editor and publisher, Deborah Needleman and Beth Brenner, will leave the company. Some staffers are expected to be placed elsewhere in the company.
The Web site, also will be discontinued.
In making the announcement, company president/CEO Chuck Townsend said the decision was purely based on the softened economy, which has already claimed a handful of other shelter books. This year through February, Domino’s ad pages tumbled 51 percent to 22 percent, per the Mediaweek Monitor.
Launched in 2005, the title achieved a rate base of 800,000. But observers have said that in addition to the hard-hit housing market, the title had some difficulty explaining its positioning in the marketplace.
Earlier this month, Condé Nast handed the title to publishing exec Bill Wackermann to oversee, in addition to his current responsibility for Glamour and the company’s bridal books.