In yestderday’s Washington Post, there was an article on David Bradley’s efforts to remake Atlantic Media Online.
Bradley and Atlantic editor James Bennet are researching which bloggers to hire and what journalistic personalities would fit the bill for Atlantic online. One Web site is sure to focus on lifestyle, with generous coverage of wine, food and travel.
The new content would supplement that of the Atlantic and National Journal, said Bradley, who is the company’s chairman and sole owner.
So what’s in store?
Here’s what we know thus far…what do you know?
-Hotline’s may have a new blog coming up…
-The Atlantic is launching a new Atlantic Online, with a heavy political component (will it be Hotline-esque? Maybe a spin-off?) and a — wait for it — blog!!!