Clique Media Group’s CEO Outfits Her New Digs With Help From Pinterest

Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target; MyDomaine, for hip millennial women navigating life; beauty site Byrdie; and most recently, Obsessee, aimed at Gen Z, focusing on everything from fashion to food to relationships—and the brand exists only on social media platforms. When co-founders Katherine Power and Hillary Kerr started the business seven years ago after leaving senior editorial roles at Elle magazine, designing their own office spaces probably wasn’t a top priority. But now that the Los Angeles firm is established, it needed space to reflect this and moved to its new corporate digs in February. Power, who’s CMG’s CEO, turned to Pinterest for inspiration when it came to outfitting her office, looking to marry the corporate feel with the style of CMG brands. “I ended up going in a minimalistic, slightly masculine Scandinavian direction,” she said. “The offices that we have had in the past have been much more feminine and about ‘fashion,’ and I wanted this space to show that we have become much more than that.”