Last month, Voice Media Group website Topless Robot changed its name to The Robot’s Voice. Editor in chief Luke Y. Thompson explained that his reasons were two-fold. He wanted to fall more respectfully in line with his parent company’s sister outlets and esteemed writers, as well as get away from some operational fallout:
“Topless” isn’t “f*ckface,” but you wouldn’t necessarily know that by the way certain publicists and potential readers have reacted to it. It’s a loaded word, especially for women, and it has been hurting us in our attempts to reach out and get you the best content we possibly can…
In 2008 [the year the site was founded], the nerd corners of the Internet were hugely male-dominated, and movie-site-dominated… But [nowadays] the audience is more diverse, thanks to the ubiquity of smartphones, and while marketing ourselves with a name appealing primarily to young males was smart business when we launched in 2008, it’s less so now. I get it; I didn’t like when Badass Digest changed their name to Birth Movies Death. But I understand it.
Which leaves us with Robot Butt. Thanks to the site’s Oct. 19 item and day-later, additionally sourced pick-up by Variety awards editor Tim Gray, everyone is buzzing tonight about: a) the possibility that Chris Rock will host the next Oscars and b) the portion of the Variety article that reads: ‘The website RobotButt first reported the speculation about Rock.’
If Rock does indeed turn out to be the man for the job, he’s already got a great first punchline. Just imagine the Rock cadence rolling its way through “Robot-Butt-dot-com.”
Update (October 21):
The Robot Butt scoop is officially confirmed.
"The website RobotButt first reported the speculation about Rock." Uh…wut? https://t.co/fJfnHHZfdo
— Kevin Fallon (@kpfallon) October 20, 2015
Does Chris Rock run https://t.co/taGpP28UFk and, if so, did he just will a gig hosting the Oscars into existence?
— Billy Nilles (@BillyNillesDUH) October 20, 2015
— Lauren Piester (@laurenpiester) October 20, 2015
The end is nigh. We've just been scooped by RobotButt. https://t.co/XxARiIqxHo
— Nicole Sperling (@nicsperling) October 20, 2015
— Robot Butt (@thisisrobotbutt) October 19, 2015