Chevron Achieves Social Media Success By Fighting Spam
Just a neat story to close up this Thursday about how sometimes social media success starts with rolling up your sleeves and doing some totally (seemingly) random grunt work.
Chevron has 55,000 followers on LinkedIn, 12,000 members of its LinkedIn Group and ranks in the top 20 percent for engagement among all groups on LinkedIn.
But after Chevron took corporate control of its group (which had been started unofficially by an employee) the group was full of “spammers and recruiters.”
Chevron’s Jeordan Legon says one of the first things they did was clear out the chaff, establishing guidelines for communication.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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