If you have your own platform, it never hurts to use it to market your own brand.
Throughout all of June, Uber has shown its support for Pride Month with a simple-but-smart marketing hack—attaching an image of the rainbow flag, a well-known symbol of the LGBT movement, to the virtual cars on its mobile app. The move generated little buzz until today, when significantly more people started posting pictures of the Uber maps in their social media streams.
Many thought Uber started doing it in real time in reaction to the news on Friday that the Supreme Court made same-sex marriage legal in all states. But, while the small initiative actually started in the U.S. a few weeks ago, it's still worth noting.
So, check out consumers' reactions from today and earlier this month while getting a good look at the savvy marketing tactic:
— Elliot Volkman (@TheJournalizer) June 26, 2015
— David Caplan (@DavidCaplanNYC) June 26, 2015
— Attorney Simret Zeru (@SimretZeru) June 26, 2015
The cars on the uber app have little rainbows for scotus decision pic.twitter.com/2sko1b7SRj
— Alana Goodman (@alanagoodman) June 26, 2015
— alban (@albn) June 14, 2015
— The Notorious H.A.M. (@ElJamonNotorio) June 14, 2015
Actually, the San Francisco-based ride-hailing service did the same thing last month in the U.K.
— Nuala Dudley (@NDudley90) May 23, 2015
— Sarah Murphy (@sarahrmurphy) May 22, 2015