CBS Sports Reactivates ‘Bowl Bound’ Web Series

CBS Sports has resurrected its original Web series Bowl Bound, which aims to capture the atmosphere and action at various college football games during the traditional year end bowl season.

Bowl Bound originally ran on CSTV.com (now CBSCollegeSports.com) in 2007. This year the show has been reborn on CBSSports.com, with the first episode scheduled for Dec. 19, featuring the New Mexico Bowl—which features the University of Wyoming taking on Fresno State. Besides video footage, CBS staffers will post blog entries and photos chronicling the fan experience at each game. Overall, Bowl Bound will send video crews to 10 bowl games, culminating with the BCS National Championship Game in Pasadena on Jan. 7.

CBS has signed on Nokia and Tyson as the official sponsors of the Web series. As part of the Nokia sponsorship deal, the Bowl Bound crew will use Nokia Booklet 3G throughout the production of the series.