CBS Radio Friday (July 16) launched a new online radio player, a central Web site that consolidates all the company’s 130 radio station streams, Last.fm, and hundreds of additional streams from CBS’ partners, all in one place.
The Web site, located at www.radio.com, offers users more features and advertisers more placement opportunities. Among the features on the site are: currently playing information, song history, station and genre searches, presets, blogs, news feeds, and social media tools.
Advertisers that take advantage of the site will get a visual history of audio spots heard, and improved audience measurement.
The site is also available as an iPad and iPhone app.