Canadians Can ‘Get Skittles Rich’ With New Video-Sharing Campaign

skittlesrich-hed-2013We don’t know about you, but we’ve always found most Skittles commercials to be exceedingly creepy. Remember the one with the bunny? What the hell was that?

That said, if you’ve ever had the desire to reenact one of the colorful, crazy ads in your own home (or lounge in a pool filled with rainbow candy) but lacked the ubiquitous amount of Skittles required to actually accomplish such a feat, now might be your chance — assuming you’re Canadian.

The ‘Get Skittles Rich’ campaign, out of BBDO Toronto, is based around video-sharing; participants must sign up to the microsite and share a video, which features a fictional spokesman named Danny Falcon. For every share that gets watched, participants collect virtual Skittles; the person at the top of the leaderboard on December 10 will be crowned the Skittles Millionaire.

The totally weird-yet-intriguing campaign and video fit perfectly with the brand’s quirky/fun image, and we must admit we’re a bit curious to learn what the winner will actually do with a million Skittles. Though we hope no one would truly consider re-enacting the creep-tastic ads, perhaps that one where the guys attempts to “boom box the rainbow” should have come with a “don’t try this at home” warning.