The First-Day Gross for Videogame Call of Duty: Black Ops--$360 Million
Forget about Harry Potter. The real star of the small screen this fall carries an automatic weapon, not a wand, and racks up first day North America-UK sales for its Santa Monica based creator of $360 million.
The Activision game Call of Duty: Black Ops benefited from some good viral buzz thanks to a realistic combat ad featuring Kobe Bryant and Jimmy Kimmel. Still, the numbers generated beginning at 12:01 a.m. on Tuesday, November 9th are staggering, especially when you consider they are for just three countries.
One of the key benefits of working within the video game arena is the average “ticket” price.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in