BuzzMedia Rebrands Itself as SpinMedia, Adds Tween Site

When we recently spoke to BuzzMedia CEO Stephen Hansen, one of the topics we brought up was whether the company might consider changing the name of its entertainment news site Celebuzz. This morning, the firm has gone one better.

The entire operation is now to be known as SpinMedia. In concert with the rebranding, the NY-LA company has launched its 45th site, Hearts & Foxes, a mobile-first destination optimized for “snackable” content. E.g., a site aiming squarely for teens thumb-glued to their Smartphones.

There

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