Yesterday Kate Nocera—daughter of New York Times columnist Joe Nocera and veteran of both Politico and BuzzFeed–announced that she would be leaving journalism to join the DC-based team of SKDKnickerbocker in a vice president role.
The firm’s own release tells us that, in her new role, Nocera will “…help lead communications efforts on behalf of SKDK’s advocacy, nonprofit and corporate clients.”
And while SKDK doesn’t list all of its clients, a large portion are progressive advocacy groups (many touching on healthcare and other issues-based campaigns) who aim to influence both public opinion and congressional votes. Since Nocera specialized in the machinations of The United States Congress for Politico and BuzzFeed, she will now in some capacity be attempting to sway the very representatives she once covered.
Nocera isn’t the only big-name addition to SKDK’s staff: Jaclyn Rothenberg and Maureen Shanahan will also hold VP titles. Shanahan worked in politics as an advisor to more than one representative before moving into a corporate comms job at Sony Pictures Entertainment while Rothenberg worked at Burson-Marsteller and held an associate position at SKDK before leaving for New York’s Teneo Strategy in 2013.
Nocera didn’t exactly explain her decision yesterday, though she did say goodbye to her longtime colleagues:
— Kate Nocera (@KateNocera) May 26, 2015
Interestingly, the newly-launched @CongratsJourno Twitter account congratulated her for leaving the industry:
— Congrats Journo (@CongratsJourno) May 26, 2015
On a side note, that account is a great follow for media relations specialists. For example, it just informed us that Nitasha Tiku, who earned a reputation for covering the tech industry with brutal honesty on The Verge and Valleywag, is among a string of reporters just scooped up by BuzzFeed’s San Francisco office:
— Nitasha Tiku (@nitashatiku) May 26, 2015
You win some, you lose some.