BuzzFeed’s unique way of looking at the world could be coming to a TV set near you. During an interview at the Cannes Lions advertising festival, BuzzFeed CEO Jonah Peretti admitted that the company is exploring its options.
“We want to do TV, but we want to do it in a different way,” Peretti said, according to The Wall Street Journal. “We resisted for a long time. People kept pitching us TV shows but we didn’t know anything about TV, and our special powers came from having a closer relationship with our audience.”
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