Businessweek’s latest cover features DJ Khaled. Once upon a time, Khaled was known for his work as a producer and yes, a DJ. No more. He’s now known as “That guy on Snapchat.” Just ask the nearest teen.
In the accompanying cover story, Max Chafkin and Sarah Frier break down Khaled’s success and the evolution of Snapchat.
Also, let it be noted that our mothership, Adweek, also featured a DJ Khaled Snapchat cover story a few weeks back. The guy’s apparently super popular right now.