"Brokeback Mountain' for President

Judging by the new print advertising, ‘Brokeback Mountain’ isn’t an art-house film with potential crossover appeal: it’s a political campaign. In today’s NYT national edition– but not, curiously, in the New York edition, or in the LAT— a full-page ad features a widely grinning Heath Ledger with the headline ‘ONE MOVIE IS CONNECTING WITH THE HEART OF AMERICA.’ Then there’s a list of all the local critics associations which have named it ‘Best Picture’, superimposed over an outline of the contiguous 48 states of the US of A.