Branding Babies with Brands

In honor of April Fool’s Day, we thought we’d spin things the opposite direction and offer up a story that shouldn’t be true, but is. By way of AdFreak, we found this story over at the BBC, “US Babies Get Global Brand Names.” You’ve likely heard stirrings of this before, where people are naming their children after brands, but we’d never heard of research being put into it. Turns out, it’s more common than you’d think and right this very second you could be sitting next to a Chevy or a L’Oreal.