Brand Watch: P&G Careful on Facebook, Optimistic on Applications

This week at the Digital Non-Conference, a program put on by the Ad Club of Cincinnati, Ted McConnell, General Manager of Interactive Marketing and Innovation at Procter & Gamble shared his perspective on marketing on social media in general and Facebook in particular, AdAge reports. A couple of interesting quotes:

“What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend? … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”

And:

McConnell cited Facebook applications as a potentially valuable vehicle for advertisers, one in which they can create an environment that’s favorable for their brands and consumers alike.

While reports from the Ad Club of Cincinnati may not sound interesting to some app developers off the bat, it’s important for more developers to understand the different perspectives of people investing ad dollars in the space, so that applications can collectively become a more viable channel for a greater variety of advertisers.