Bon Appétit publisher and chief revenue officer Pamela Drucker Mann is feeling great these days because people can’t seem to get enough food content.
During an interview on The Wall Street Journal’s Media Mix podcast, Drucker Mann said sales have been up for the past two years. Also, about 60 percent of Bon Appétit’s revenue now comes from digital ads, compared with 40 percent from print. Drucker Mann insisted that doesn’t mean print is hurting.
“We haven’t actually had an erosion in print,” she explained. “This is a really big moment in food, so in some ways consumers are looking for food wherever they can get it, and advertisers are also looking to spend where they feel like those users and consumers are.”