“Roaring into” its fourth month, Bloomberg Politics editors, Tom Johnson and Mike Nizza, took a moment to highlight the successes of their operation in a staff memo this morning.
Since its debut in October, Bloomberg Politics has expanded its audience to 2.5 million in the month of December, drastically increased its social media presence — with its Twitter following having “tripled” and its Facebook “Likes” up to 40,000 — and doubled the viewership of its 5 pm show, “With All Due Respect,” in that time slot.
Headed by the political duo, Mark Halperin and John Heilemann, the Bloomberg TV program has developed its special coverage of big political nights, including their midterm election coverage, as well as a 40% boost in live streams of their State of the Union coverage.
“In just over three months, we’ve interviewed six 2016 contenders, taken the show across the country from Iowa to New Hampshire to the Golden Globes, and have even inspired former White House press secretaries to prank Josh Earnest,” wrote Johnson and Nizza in the memo.
Bloomberg Politics also welcomed three new members to its team — Melinda Henneberger, Jennifer Epstein, and Phil Mattingly.
Henneberger, founder and former editor-in-chief of AOL’s Politics Daily, will join Bloomberg Politics as a senior writer. She previously wrote about politics and culture for The Washington Post and spent a decade at The New York Times as a Washington correspondent and Rome bureau chief.
A particular point of interest is Epstein’s move from Politico — where she covered the White House — to campaign coverage of Hillary Clinton as a Bloomberg Politics correspondent. The New York Times’ Amy Chozick has had a monopoly on that beat for the most part, until now.
Last but not least, Mattingly will shift from his role as White House correspondent for Bloomberg TV, to correspondent for Bloomberg Politics — where he will work both on video and text for the site and show.
Below is the memo from Bloomberg Politics editors, Johnson and Nizza:
Now that we’re roaring into our fourth month here at Bloomberg Politics, we thought it was time for an update on how we’re doing.
With over 2.5 million unique visitors in December, BloombergPolitics.com has more than doubled its traffic since launch. We’ve tripled Bloomberg Politics’s following on Twitter and have gone from zero to nearly 40,000 “Likes” on Facebook.
Our program “With All Due Respect” is breaking new ground. In just over three months, we’ve interviewed six 2016 contenders, taken the show across the country from Iowa to New Hampshire to the Golden Globes, and have even inspired former White House press secretaries to prank Josh Earnest.
Since our debut we’ve doubled the audience in our time slot. And our special coverage of the big political nights is getting attention, too. The live streams of our State of the Union coverage were up 40% over last year. Whether it’s breaking news, reporting on the midterm elections, or most recently our marathon coverage of the Iowa Freedom Summit, we are dedicated to a multi-platform, digital-first approach.
Today, we are excited to announce three new members to our team.
Melinda Henneberger joins us as a Senior Writer. Since 2011, Melinda has been writing about politics and culture for the Washington Post; before that, she was founder and editor-in-chief of AOL’s Politics Daily and spent a decade at the New York Times as a Washington correspondent and Rome bureau chief. Melinda will get out on the trail and report, lending her distinctive voice to a range of topics, drawing on her experience covering presidential candidates and popes alike.
Jennifer Epstein is moving from the White House, which she’s been tenaciously covering for Politico, to the campaign trail as a Bloomberg Politics correspondent covering Hillary Clinton. She’ll do what she does best, break news and dig for the kinds of pieces that put new ideas on the map.
Finally, Phil Mattingly, White House Correspondent for Bloomberg Television, is shifting over to Bloomberg Politics to start a new role as a correspondent, working both in video and text, for the site and show. He’ll go on location to make news with candidates and to find the fun so often lost in the heat of political reporting.
Please join us in welcoming Melinda and Jennifer to the team, and congratulating Phil. Thanks again to all of your hard work these past few months.
Tom Johnson & Mike Nizza