Bloomberg Media is bringing its business news content to India via a partnership with India-based Quintillion Media.
The new joint venture, BloombergQuint, will cover broadcast, digital and live events across the South Asia country.
“At Bloomberg, we’ve set out to build the leading multi-platform global business and financial media company,” said Bloomberg Media CEO Justin Smith, in an announcement. “Currently, almost half of our digital traffic comes from outside the United States and this figure continues to grow. Partnering with Quintillion Media in India is a game-changer for the country’s digital and broadcast media industries, and for Bloomberg Media globally as we take our investment to an exciting new phase.”