Bloomberg Businessweek Takes a Dig at Elon Musk
An early look at latest issue's "Cover Trail"
The headline for this week’s Bloomberg Businessweek cover story by Max Chafkin features a billion-dollar pun. To bring home the apparent wackiness of Elon Musk’s latest enterprise.
As is customary, when the Feb. 20-March 5 issue arrives tomorrow, the Table of Contents will feature a “Cover Trail” on the right-hand margin that explains how creative director Robert Vargas and his team of editors arrived at the above headline.
Businessweek was kind enough to give Fishbowl a sneak peek.
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