It’s Black Friday tomorrow, and brands around the world will be slashing prices to entice you to spend as much as possible. Last year, around 141 million U.S. consumers shopped on the day after Thanksgiving, spending a whopping $57.4 billion.
Which means there’s an awful lot at stake. So, if you’re a brand looking to drive Black Friday business to your website via Twitter, when’s the best time to tweet?
According to this new research from SocialBro (now Audiense), it’s 10am EST. And with 46 percent of Twitter users planning to shop in Black Friday sales, it might just be worth scheduling those tweets now.