Yippie Journalist Surrounded by Yuppie Gyms

BillWeinbergPicFrom his longtime, rent-stabilized perch in the East Village, Bill Weinberg has been watching the inexorable dollar-per-square-foot squeeze. But as he writes in The Villager, even he was taken aback when three familiar pit stops – a laundromat, a check-cashing place and Plantworks – closed their doors within the same month because of spiraling rents.

Weinberg wonders why the area needs yet another fancy gym (Plantworks is to be replaced by one). The one-time Youth International Party-involved journalist goes on to detail the ultimate personal insult – the name of another gym rising from the ashes of the Yippie Cafe/Museum on Bleecker Street:

The cafe had been closed for several months, as creditors repossessed the building and evicted Yippie Holdings — a surviving fragment of the Yippie radical youth movement of the 1960s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in