Big Changes at Businessweek

A new editor and editorial direction.

image003Bloomberg editor in chief John Micklethwait and Bloomberg Media CEO Justin Smith have just announced some major changes to Bloomberg Businessweek.

In addition to revamping the magazine next year, Businessweek’s editor Ellen Pollock and deputy editor Brad Wieners are out. Pollock is being succeeding by Megan Murphy, who most recently served as Bloomberg News’ Washington bureau chief.  Wes Kosova will succeed Murphy.

“Working out the exact details of this new BBW is the job of the next few months,” wrote Micklethwait and Smith, in a memo obtained by The Huffington Post. “But we are already clear that it requires deep change. Editorially, we want to integrate BBW’s journalists more deeply into the rest of the newsroom. Our content needs to become more targeted on business and finance, more global and more digital, with daily offerings of news, insights and analysis that help readers understand and compete in the world. And the commercial model will also change. BBW will remain our broadest business brand. But we will dramatically sharpen its utility and value to readers.”