Can Betty Crocker’s Upgraded App Attract a New Generation of Home Cooks?

15,000 recipes, plus interactive checklists

Betty Crocker wants to capture the loyalty of a new generation of home cooks, who have grown up using technology in every aspect of their lives, with a free app for iOS.

The Betty Crocker Cookbook app has been updated to include more than 15,000 recipes in a searchable database. The app lets you check off steps or ingredients as you add them, and it also keeps the screen unlocked so you don't have to keep logging in with messy fingers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in