One way to frame how long Jill Waage (pictured), the new executive editor of the Better Homes and Gardens brand, has been with Meredith is to note the average median purchase price of a U.S. home when she first started: $120,000.
From today’s announcement:
Waage, a graduate of Drake University, joined Meredith in 1991 as an associate editor, where she was responsible for creating a lineup of New Product Guides for kitchen, bath, home building and home furnishings. In her Meredith career, Waage has held a number of senior editing and management positions, including executive editor of over 20 Special Interest media titles and a lineup of high-end home and décor bookazines. Waage also served as title editor of three decorating magazines, including the bi-monthly Decorating, and was the founding editor of Real+Life Decorating.
Waage’s position is a newly created one. Previously the Home section editorial director for Better Homes and Gardens, Waage is also being put in charge of content creation for the Meredith Special Interest Media group. She will in her latest role oversee the coordination of all aspects of the BH&G brand: digital, video, licensing and experiential.
Separately, executive editor of Better Homes and Gardens executive editor colleague Oma Blaise Ford – at Meredith since 2002 – is adding to her responsibilities both the oversight of the magazine’s deputy editors and a liaison role with the Meredith’s Consumer Marketing unit. Both will continue to report in Des Moines, Iowa to BH&G editor-in-chief Gayle Butler.
P.S. Except for a few minor details, the covers of Better Homes and Gardens dating back to when Waage first started would not look too out place on a newsstand today. Check them out here.
[Photo courtesy: Meredith]