Meredith Corporation announced today that it has released new ipad apps for 3 of its magazines: Better Homes and Gardens, Fitness, and Parents. All 3 apps are free to download from iTunes, and you can buy each month’s issue inside the app at prices similar to the newsstand. These new apps bring additional layers of content and interactivity to consumers, and they were created by the same highly qualified editorial and creative teams that do the brands’ print issues.
EVP Liz Schimel had this to say about the app: “Our goal is to provide content that matters to her across all of her passion points, delivered in an immersive and interactive digital experience. Our consumer insights were incredibly valuable during every step of planning and creation.”