(Apologies to Oscar Wilde.)
We’ve been here before, but it’s due a refresher.
When you publish and interact with your network on Twitter, are you being yourself, or a version thereof?
If it’s your best version, then fine – everybody does that to some extent. You’d be foolish not to.
But if it’s a completely different take on the real thing – the unyou, if you will – then it’s only a matter of time before you get busted, because you can only maintain this illusion for so long, especially if you’re using Twitter to provide a service or sell product. Even if nobody knows what’s going on at the moment (which is unlikely) they always find out. Always.
Why take the risk? Is the real you so unbearable that your only option is to maintain this lie? I seriously doubt it.