BBDO Is Watching and Knows How Dull You Are
Pointed in the right direction by PSFK, we found this article over at BusinessWeek, “Daily Rituals of the World,” which concerns a study the ad agency BBDO just put together about the daily routines of we normal everyday Joes. Or, wait, no, scratch that — they were studying “daily rituals” which is apparently much more different than routines:
An extensive global study of daily rituals. Unlike habits or routines, which may be ingrained but carry no emotional meaning, a ritual is described in the study as “a defined series of actions that helps us transform from one emotional state to another.”
See,
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