I always find Pew Internet & American Life Project survey reports interesting and thought provoking. Their most recent report is:
Articles that quoted the statement that only 35% of adults have cell phones with apps missed the more important numbers. That 35% refers to all people, regardless of whether they even own a phone. The report goes to say in the next sentence that 82% of all adults in the U.S. have a cell phone and that 43% of these cell phone using adults have cell phones with apps. If you think about it, 43% is a huge number considering Pew did not differentiate between feature phones (app-less) and smartphones.
But, let’s go back to the 35% figure. There are about 237 million adults in the U.S. according to the Census Bureau (310 million total population – 73 million children). 35% of 237 million is 83 million. That’s 83 million adults with app-enable phones. And, that is a very big number in my book. Pew reports that 24% of all adults in the U.S. (based on the complete adult population including those who do not have any kind of cell phone) are active app users. That works out to 56.88 million adults. To reiterate, that is nearly 57 million adults who actively use apps on phones.
I don’t know about you, but I think these are impressively high numbers.