Though Variety publisher Reed Elsevier has sold most of its magazines, the company has “no plans” to sell Variety, CEO Erik Engstrom told Bloomberg.
But Variety is sticking around, for now, which makes it a great place to pitch.
In mediabistro.com’s latest How To Pitch article, freelancer Rani Long gets the scoop:
“Although freelancers can start in any section, to pitch a story successfully, says Peter Caranicas, deputy editor: “A freelancer needs to be extremely familiar with Variety’s content and publishing schedule.” Almost all story ideas are generated internally and assigned, but editors are willing to hear compelling pitches. “If someone wants to pitch us,” concurs Carole Horst, also deputy editor, “it’s got to be a mix of entertainment business savvy and trend-spotting.”
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