AT&T has been named an official partner of the USA Basketball Men’s Senior National Team. This means that the telco gets to offer exclusive wireless, online and video-on-demand content plus USA Basketball-themed marketing swag.
Viewers can keep up with the team on their AT&T 3G wireless handsets, online through the AT&T blue room or on TV if they have the AT&T U-verse service. Content includes team selection, interviews, training camp and other video as the team prepares for the Olympic Games in Beijing.
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