NEW YORK AT&T has rolled out a new Web-centric ad campaign on Facebook tied to February’s Black History Month celebration.
The company recently launched a microsite on Facebook called Twenty-Eight Days, which is designed to inspire African Americans. The venue encourages users to share inspirational quotes, whether taken from historical figures or their own thoughts and ideas.
The premise of Twenty-Eight Days, according to AT&T, is to shift thinking around Black History Month away from serving as a time to reflect on history and toward becoming a time to look ahead.
“Black History Month is traditionally a time for looking back,” reads the site. “But what if we used every single day of this month to shape tomorrow? Don’t let a day go by without finding and sharing inspiration, empowerment and motivation.”
The work was conceived and produced by the Austin, Texas-based Sanders Wingo, AT&T’s African American agency of record.
Besides housing inspirational quotes, the microsite features Twenty-Eight Days-themed wallpapers and photo albums, along with lists of community events like career fairs.